Media monitoring
The Project was a media monitoring service aimed to keep track of media mentions relating to the structural funds in Malta, including news, features, adverts and other mentions.
In order to monitor the media’s coverage of the structural funds at programme level as well as publicity and information initiatives at project level during the final year of the 2004-2006 programme, Outlook Coop was contracted to carry out a six-month media-monitoring exercise to collect data on the relevant media mentions and adverts carried in the national press and audio-visual media between May and end of October 2008.
Outlook Coop carried out the following tasks: