Planning and Priorities Coordination Division (OPM)

Media monitoring

The Project was a media monitoring service aimed to keep track of media mentions relating to the structural funds in Malta, including news, features, adverts and other mentions.

In order to monitor the media’s coverage of the structural funds at programme level as well as publicity and information initiatives at project level during the final year of the 2004-2006 programme, Outlook Coop was contracted to carry out a six-month media-monitoring exercise to collect data on the relevant media mentions and adverts carried in the national press and audio-visual media between May and end of October 2008.

Outlook Coop carried out the following tasks:

  • Media monitoring of national press and internet coverage and advertising relating to the structural funds and all relevant key words.
  • Media monitoring of audio-visual coverage and news band adverts relating to the structural funds and all relevant key words during news bulletins.
  • Monthly mentions of the media monitoring results.