Research and a Targeted Retirement and Financial Capability Awareness Campaign in Malta

The objective of this nation-wide project is to carry out a targeted knowledge, communication and behaviour changing awareness campaign on retirement and financial capability directed towards various vulnerable groups:

• persons in low income employment
• persons in unemployment
• self-employed persons
• family members working in family businesses but not paying a social security contribution
• disabled persons
• widows
• single Parents 
• separated/divorced persons

Another 6 groups that may be negatively effected due to behavioural heuristics: teenagers, students in post-secondary education, students in tertiary education, persons in their first employment, young women and young adults who are recently married.

Outlook Coop is: 

• Carrying out  research by means of focus groups identified from each of the 8 vulnerable groups and 6 groups that may be negatively effected due to behavioural heuristics
• Identifying the campaign messages, tag lines, etc. for each of the target groups
• Scripting, shooting, administering and payment for broadcasting of the 16 TV communication messages
• Scripting, recording, testing, administering and payment for broadcasting of 16 radio communication messages
• Creating various billboards in strategic places
  
• Transposing the billboard pictures and taglines into posters
• Carrying out of research and design of a handbook for each of the 8 identified vulnerable group
  
• Publishing adverts in English and Maltese language newspapers
• Planning and managing a social media campaign in liaison with the Contracting Authority’s officials including the design of 16 visuals
  
• Measuring the reach and effectiveness of this campaign and reporting such measurements in monthly reports
  
  For more information visit: gemma.gov.mt