Żigużajg 2016 Campaign

Outlook Coop has developed and implemented the marketing strategy and promotional campaign for the most recent edition of Żigużajg Children and Young People’s Arts Festival, which took place in Valletta in November 2016. Żigużajg is a presentation of world-class performances and artistic projects aimed at introducing children and young people to new artistic genres within a vibrant festival environment. The implementation strategy included the design and printing of an information booklet, merchandise, adverts and billboards as well as press interviews with the Festival team and participating artists, intensive Festival promotion on television and radio stations as well as newspapers, magazines, continuous updates on the Festival’s facebook page and managing the campaign's website www.ziguzajg.org. You can also check out their facebook page here www.facebook.com/ziguzajg